Companies and governments use the software to model complex marketing campaigns or staffing decisions. Analyst firm IDC says the worldwide market for business intelligence software expanded by . The Business Objects deal was striking because big acquisitions are unusual for SAP. But other business intelligence players already had been snapped up notably Hyperion Solutions Corp. billion deal this year by SAP rival Oracle Corp. And analysts expect more consolidation to follow. Among the possible targets Cognos Inc. and possibly even privately held SAS Institute Inc. Expectations pushed Cognos shares up . or percent to . in afternoon trading today. But MicroStrategy fell . after rising more than earlier in the day. Among the possible buyers IBM Corp. and Hewlett Packard Co. Another suitor could be Microsoft Corp. which last year acquired ProClarity Corp. to augment its business intelligence technologies. Analysts said SAP could expect tough questions ! from customers about how the product lines would blend. shares took a . percent dive today down . Business Objects jumped percent or . but remained short of the euros or . per share that SAP has offered for a total of about . It s totally out of character for SAP. I think it signals a new direction for them to accelerate their growth through acquisition. This material may not be published broadcast rewritten or redistributed. Voyager V Pass Pw.
Source: http://www.post-gazette.com/pg/07281/823857-96.stm
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