Instead a server brings over a wireless gadget about the size of a large portable telephone. The customers swipe their cards themselves and can punch in a tip. The machine prints a receipt on the spot. The whole process takes a minute or so. Restaurants are the last place where you give your card to someone and it s out of your control. We ve seen a rise in fraud in recent years. With pay at table the card stays in your sight Peabody said. There have been news reports of similar crimes at national chains including Outback Steakhouse and Applebee s. It might be welcomed he said. Pay at table devices really put the power and security in the hands of the customer. It takes the essence of doubt out Chaisson said. The technology is already in of the chain s restaurants. Feedback from customers has been overwhelmingly positive. People are starting to get the hang of this Chaisson said. The first time I ever did it I tried to write on top of the screen. I di! dn t know what was going on he said with a laugh. Now I know how to do it. His favorite feature is automatically calculating the tip. The machines also save the servers work. The old way a server preauthorized a credit card for the amount of the meal. The new method reduces errors and prevents fraud she said. There are no mistakes. The security aspect of it is wonderful especially if you go down into the city. Your credit card can be taken from you and you have a lot of identify theft. This definitely brings the chance of identity theft down he said. Fontanez added that it also saves time on busy nights. You don t have to wait for the waiter to come back to you she said. Some people didn t care for it. It s too much technology for them and other people jump on it right away he said. The seniors went crazy over them because they won t forget their cards anymore. Some machines also went to sleep in the middle of transactions. Makers are hoping restaurants will! invest in the technology to save on credit card processing fees. The gadgets allow consumers to pay at the table with debit cards using a personal identification number or PIN. An Atlanta area restaurant saved . in transaction fees in two months when percent of sales were converted from credit to PIN debit Lopez said. If all the sales were converted the eatery would have saved . The savings are most dramatic at restaurants with high tabs. A Mercator study showed that the daily savings would be . for a restaurant with an average bill of assuming transactions a day. At a restaurant whose average bill is the daily savings would be . if customers switched to PIN debit. After a year that adds up to . This year will be the big test to whether U. It s a matter of getting over that hump Drummond said. Reach Julie Moran Alterio at jalteriolohud. You scan your credit or debit card and enter a tip. You sign it and hand it back to the server. When you pay at the table your credit card never leaves your sight. Who makes it VeriFone www. c! om are the primary manufacturers. Initializing ms Starting first parse . Parsing macro pluck InitializeArticles . Completed macro pluck InitializeArticles . Parsing macro pd search . Completed macro pd search . Parsing macro loginbox branding . Completed macro loginbox branding . Build ms Content Starting first parse .
Source: http://www.lohud.com/apps/pbcs.dll/article?AID=/20080120/BUSINESS01/801200321
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